These messages may contain useless, incorrect, or even harmful information and advice, which can hamper the public health response and add to social disorder and division.
Confusingly some fake news also contains a mixture of correct information, which makes it difficult to spot what is right and accurate. Fake news may also be shared by trusted friends and family, including those who are doctors and nurses.
They might not have read the full story before sharing or just glanced over it.
So how do you find excellent information and make the right decisions in the midst of false information? The best way to resist the siren call of action is to slow down. Panic causes people to want to act right now to avoid a threat, but most of the activities you are likely to take will not be prudent in the face of a potential pandemic.
By slowing down, you can use deliberative reasoning with data — what Daniel Kahneman called conditioned response in your dual-systems approach to the mind — to influence your conclusions. There is a lot of information out there right now about the virus and how to react. Take the time to read and digest it before making important personal and business decisions. There are many actions people should take over the next several weeks and months. Still, the decision to act should be based on deliberation, sober reflection on data, and discussion with experts — not in reaction to a headline or a tweet.
The same thing holds for situations that require inaction when it’s better to hold steady and wait for more data. The unconditional system (or subconscious mind) is a fast and intuitive reasoning system that responds to your current motivational state. Those rapid judgments are generally biased toward action, so you need to slow down to be sure that quick reactions are warranted.
All of this is to say that in times of (relatively) slow-developing existential crises like a pandemic, it is best to take your time when making decisions rather than acting on gut feelings. Those quick actions may reduce some of your anxiety in the short-run, but they are likely to create more problems than they solve.
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